The activities of a company that are associated with buying and selling of various products, goods or services are called marketing. Marketing encompasses everything that tends to acquire customers and maintaining this relationship.

Marketing Elements

It includes a perfect coordination of four basic elements in marketing that are called the 4P’s of marketing:

  • Identification, selection and manufacturing of a product.
  • Deciding its price subjective to various factors.
  • Selecting various channels for the distribution of the product to reach customer’s place.
  • Promotion of the developed product in

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